The Conference is hosted by ISMS annually, once every three years in non-American countries, and for the other three years in American countries. Its main purpose is to further the development, dissemination and implementation of knowledge, basic and applied research, and science and technology to improve people’s understanding and practice of marketing. It is listed as one of the 37 international conferences in the teacher award standards of our school, with great influence in the marketing science community. The Conference aims to provide the top-notch scholars and practitioners in marketing with a platform for communication and exchanges. It receives thousands of contributions from all over the world every year. In the last session, nearly 2,000 marketing scholars from around the world participated in the conference. The Conference has been chaired by well-known marketing scholars, such as Srinivasan and Kaufmann.