SWJTU’s latest cultural products are trending across social platforms. Led by Professor Wang Yongliang, the members of project “SWJTU Cultural & Creative Product Design” explains, “We shape minds with beauty and nurture hearts through culture”. They reimagine campus history and traditional culture into practical yet artistical products, seamlessly integrating cultural appreciation into the fabric of daily campus life. Their designs transcend the usual boundaries of classroom, to unfold subtly the cultural heritage and aesthetic education.